Bluetrace® delivers real innovation. We use short range radio signals to obtain information. Almost everyone carries a mobile phone transmitting signals, currently mostly Bluetooth®, and Wi-Fi™. We measure these signals anonymously, and tag them with unique IDs.

Bluetrace® enables Staff Tracking, Retail and Mall Performance Metering, all based on patented and exciting new Key Performance Indicators.

Bluetrace® locates, tracks and translates radio signals into real-time information on public flows. This makes Bluetrace® a cost-effective and highly reliable addition to tradidional measuring systems, like Infrared counting, thermal imaging cameras, license plate recognition cameras, manual counting and human interviewing. Moreover, the system can be used to interact and inform customer via mobile communication channels: Bluetooth®, and Wi-Fi™.

This is valuable in the area of Market Research, Crowd Control, Traffic, and Mobile Marketing. Bluetrace is the only system in Europe that is patented and certified by TNO (renown Dutch Research and Certification Authority).

...an ever growing new and exciting Dataset is available now!

Immediate and effective. Come in and see how it works.