People traffic counting, measuring live occupancy and queue management provides the retail, catering and events sector valuable information. Which shop or catering outlet attracts most traffic to enter its premises? How long on average do customers remain inside?
The footfall measurements of Bluetrace Market Research are fast, efficient and reliable.
More than 90% of all people carry a mobile handset and are transmitting 'short range radio' signals. Ranging from Bluetooth, Wi-Fi to GSM signals, this provides an excellent basis for carrying out intensive and very accurate (>99%, +/- 0.1%) market research. Traditional Market research methods generally use much smaller samples.
With this patented (pending) system, conclusions can be drawn based on an extremely large number of samples. At relatively low cost. 365 days a year, 24/7, creating new and exciting insights enabling perfect and realtime performance analysis.
- Retail Performance Meter with Counting camera 20 March 2013
- Mall Performance Meter 20 March 2013
- Bluetrace® and ATSENCE International market their new Bluetooth® and Wi-Fi™ “multiprotocol scanning solution” 20 March 2013
- FEBO 20 March 2013